Well, maybe it's not quite that simple. But Newsweek is joining up with Kaplan Inc., the education service provider, to offer an online business degree. Executives at both Newsweek and Kaplan said they believed this was the first time a national media outlet had joined with an online degree program.
當然，也許沒有想像中那麼簡單，但新聞周刊已經和卡普蘭教育服務機構攜手，提供線上企管學位。新聞周刊和卡普蘭大學的主管都說，他們相信，這是全國性媒體業者首次加入線上學位計畫。
But why pick Newsweek, a general-interest magazine, to teach students about business when there are plenty of other publications better known for their business coverage
但美國有很多其他以商業報導見稱的出版品，為什麼獨獨選上綜合性雜誌新聞周刊，來教學生企業管理？
The answer, as anyone with an M.B.A. knows, is synergy: both Newsweek and Kaplan are owned by the Washington Post Company.
一如任何企管碩士所知，答案就在「綜效」：新聞周刊和卡普蘭都是華盛頓郵報公司的關係企業。
“It's true that business is not the first thing people think of when they think of Newsweek," said Richard M. Smith, the magazine's chairman and editor in chief. “But we don't get the credit we deserve.”
新聞周刊董事長兼總編輯理查．史密斯說：「提到企管，一般人的確不會立刻想到新聞周刊，但其實我們這方面的表現也很棒。」
The company hopes the partnership can lift the fortunes of Newsweek, where circulation has been down or flat over the last few years, and help Kaplan differentiate itself from other online degree programs.
公司方面希望，這項合夥關係可以拉抬新聞周刊的前景，過去幾年來，該刊發行量下跌，毫無起色，同時也可以幫卡普蘭大學在其他線上學位計畫中別具一格。
The newsweekly will help Kaplan provide students with case studies of current business topics as well as video and online presentations, chats and interviews. Some material will be published in Newsweek and on its Web site, but some will be reserved exclusively for Kaplan.
新聞周刊將就當前企業熱門話題，協助卡普蘭提供學生個案研究，並製作錄影帶和線上呈現、聊天及訪問。有些材料將在新聞周刊及其網站發表，但有些由卡普蘭獨家擁有。
Andrew S. Rosen, president of Kaplan University, said the Newsweek material would be reworked for students. “We'll take out the color, and put it into a format so the lessons we want students to draw from it are clear," he said.
卡普蘭大學校長安德魯．羅森說，新聞周刊的素材會為學生重新製作。「 我們會刪掉渲染的部分，重新編排，讓學生很清楚他們要學的課程，」他說。
M.B.A. 企管碩士
online degree 線上學位
general-interest magazine 綜合性雜誌
circulation 發行量
synergy 綜效