Consumers looking to avoid crowd-ed malls and the tedium of online shopping can now shop in a virtual three-dimensional store. Specialty re-tailer Brookstone opened the virtual doors to its 3D store, which combines a Second Life-like visual experience with real merchandise customers can buy.

消費者如想避開購物中心的人潮，又不想忍受線上單調乏味的瞎拼，現在可以在三度空間虛擬店面購物了。專賣零售通路Brookstone的3D虛擬店已經開張，其中結合了類似「第二人生」的視覺經驗，消費者又可買到真實的商品。

The virtual store replicates the look and layout of a real store. Customers can move through the aisles and browse and zoom on prod-ucts using a mouse and keyboard. De-tailed information is available by stopping in front of an item. “We think it really appeals to a younger audience, a demographic probably 25 to 40, because of the al-most gaming nature of it. The 3D brings the fun part of shopping back,” said Greg Sweeney, a vice president at Brookstone.

這個虛擬商店複製真實店面的外觀和陳設布置。顧客只要滑鼠和鍵盤在手，就可以遊走店裡的走道，瀏覽商品並將畫面拉近放大。只要停格在一項商品前，就可以取得詳細相關資料。「我們覺得這一定會吸引年輕網友，年齡層也許在25到40歲之間，因為這帶有遊戲的性質。3D也找回購物的樂趣，」Brookstone副總裁史威尼說。

Brookstone.com will still offer its ware in the conventional way, but of-fers the 3D store as an alternative.

但Brookstone.com仍將以傳統方式提供商品，3D店面只是提供消費者另一種選擇。